The Midwest Cold Beverage Workshop

Led by industry expert Tracy Allen, this workshop aims to demystify the newest trends in cold beverages, helping cafes and roasters tap into new profit streams through education and hands-on experience.

  • Event Details:

    • Date: February 24th & 25th, 2025 (10am - 4pm both days)

    • Location: Brewed Behavior, Kansas City, MO

    • Cost: Free with mandatory advanced registration

    • Who Can Attend: Coffee roasters, café owners, and employees

  • Goals:

    • Educate on the latest beverage innovations.

    • Provide hands-on experience with manufacturers.

    • Share business tools for profit calculation.

  • Sponsors & Partners

    • List of Sponsors:

      • Barista Magazine

      • Torani

      • Next Level Energy

      • Enhanced Beverage Solutions

      • Cooper Tea

      • Third Street Chai

      • FUL Foods

      • Hive Cold Brewer

      • Workbench Coffee Labs

    • Sponsor Commitments:

      • Each sponsor focuses on education over sales, sharing expertise and resources.

    • Beverage Categories

      1. Energy Drinks

      2. Refreshers

      3. Bubble Tea & Popping Boba

      4. Cold Brew Coffee & Tea

      5. Concentrates & Dilution Techniques

      6. Nitro Beverages

      7. Carbonation Techniques

      8. Drink Layering

      9. Inclusions: Freeze-dried fruit, popping boba, tapioca boba, edible glitter, etc.

      10. Adaptogens & Health Innovations: Protein, spirulina, mushrooms, etc.